How Brandable Names Products That Spark Word-of-Mouth
People don’t share what they don’t remember.
And they don’t remember what doesn’t click.
Whether you’re launching a new product, app, course, or service — getting people to talk about it naturally is gold. But that kind of organic buzz doesn’t come from clever marketing alone.
It often starts with a name worth repeating.
At Brandable, we specialize in creating names that aren't just clear and strategic — they're shareable. Here's how we reverse-engineer word-of-mouth into every product naming project we take on.
1. We Start with a Trigger
What makes someone say your product name out loud? Usually, it’s one of these:
It’s fun or unusual to pronounce
It instantly conveys a benefit
It sticks emotionally or visually
It sounds like something you want to say again
Example:
Slack is short, punchy, and subverts the idea of productivity. That tension makes it interesting — and repeatable.
2. We Tap Into Specificity
Names that are too broad get ignored. But when a name taps into a very specific need or identity, it feels personal — and that makes it easy to share.
Example:
Headspace doesn’t say “Meditation App.” It gives you a word for how you want to feel.
3. We Design for Repeatability
Word-of-mouth is repetition. So we build names that:
Are easy to spell and pronounce
Don’t get lost in translation
Sound natural in conversation
If your name requires clarification or explanation every time it’s spoken, people will avoid saying it. And that kills virality.
4. We Build with Emotion
Emotion fuels conversation. We aim to embed curiosity, delight, or identity in the name itself.
If your name sparks "That’s clever!" or "I love that name", you're halfway to word-of-mouth.
5. We Align It With a Verbal Hook
Every great name is better when paired with a strong tagline, tone, or story. This makes it easier to remember, use, and associate with the product experience.
Example:
Notion → “The all-in-one workspace.”
Evernote → “Remember everything.”
We don’t just name things. We give people the language to talk about them.
Product Naming at Brandable
Whether you're launching a wellness app, a subscription box, a new digital tool, or a B2B platform — the right name can spark momentum from day one.
At Brandable, we help you:
Craft names that invite sharing
Avoid confusion and clutter
Turn your product into a talking point
Because if people can’t remember it, they won’t repeat it.
